So many folks ask me, “What are you reading?” Where I can honestly say that Twitter has really become my “go to” spot for alot of information and articles, I still dig through my Google Reader almost daily. Below is a list of SOME of the blogs that I really try to look at reading [...]
Even though I thought that I was pretty “up to date” on the FAQ’s of Realtors Property Resource (RPR) – I found this session both enjoyable and informative. Find my rambling notes below:
Collaboration could possibly be the cure all to what ails us – but until we dump the “Us vs. Them” mentality and start operating from a level of abundance (and strict ROI) I think we have a long way to go.
We are being forced, whether you like it or not, to embrace a genuinely authentic brand that carries into both our personal and professional lives. And as we adapt to emerging technologies and spread our network of influence further each day, the Lovecat mentality becomes all the more important for one reason if nothing else.
“Real estate is exceptional. The complexities and emotions that characterize the real estate transaction will forever force the agent to provide a level of empathy and understanding that cannot be provided through technology, social media, or any other “quick fixes” discussed so often today. The story is FAR from over, but elements of “real estate basics” will transpire throughout its evolution.”
In countless posts across the Web, from 1000watt consulting to Inman to a post by Ashfaq Munshi over at FOREM and even the Notorious R.O.B. the topic of real estate brokerage’s future (and office) are dotting the radar.
A note of thanks to Marc and Brian of 1000Watt Consulting, Joel Burslem of FOREM, and Ash Munshi of Terabitz for their contributions to this topic.
Picture this…
You own a brokerage in a major city. You are an established name. And like everyone around you, you currently suffer at the hands of the real estate downturn.
Business is down 40% and your costs are spiraling out of control. Costs that include:
Print advertising. A surplus of marketing, IT, managers and support staff. And a lease for office space that provides too much room for too many agents who have no need for it.